Business Marketing

A managerial approach to coordinating all promotional activities including advertising, direct marketing, sales promotion, personal selling, public relations/publicity, and internet marketing/social media, to produce a unified, market-focused message. Message development and media analysis/placement are examined within the context of the role each promotional tool plays in marketing strategy development. Prerequisite: MARK 3321 with grade of C or better.

University Catalog

Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

The discipline of marketing will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today’s organizations place greater emphasis on effective marketing as a means of achieving their goals.

Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that UTA’s marketing curriculum is uniquely designed to address. With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.

Courses

Principles and practice of effective communication with business organizations. Students will be exposed to theories of persuasion, argumentation and advocacy. Techniques to achieve group compromise and conflict resolution are also emphasized. A business professionalism lab is required. The grade for this course requires the completion of both the lecture component and the professionalism lab. Prerequisite: 30 credit hours.

Students develop written and oral communication skills. Multiple individual professional writing projects will be produced and critiqued. Grammar, sentence structure, and word choice in the business setting will be developed. Students will deliver multiple oral presentations and learn their strategy, techniques, and tips for succinct communications. Non-verbal communication will be reviewed. Prerequisite: BCOM 3360.

Course focuses on effective oral and written communication skills for business leaders. Discusses advanced techniques for improved business writing and presentation skills. Also stresses presentation media and computer graphics for reports and presentations.

Examines theories of effective oral and written communication for managers, including conflict resolution, emotional intelligence, and others. Discusses techniques for improved research, report writing and presentation. Integrates presentation media and computer graphics for reports and presentations.

Other

The Department of Marketing requires and enforces that specific prerequisite requirements be completed by the first class meeting. Concurrent registration in a class that is a prerequisite for another class is not allowed. Transfer credit assumes that the prerequisites have been transferred to the University of Nebraska–Lincoln and appear on the transcripts.

College Admission

Admission Deficiencies/Removal of Deficiencies

Honors Program

Nebraska Business Honors Academy

The Nebraska Business Honors Academy is a unique cohort-based program for high-ability students with demonstrated leadership potential. The goal of the Academy is to develop critical thinking, problem-solving, and communications skills to prepare graduates to be strategic decision-makers and innovators. The Academy combines a rigorous curriculum (including approximately 40 credit hours of cohort-based courses) with leadership training, co-curricular activities, and corporate involvement. Nebraska Business Honors Academy requirements differ from those listed in the catalog. Students work closely with the Academy’s advisors on appropriate sequencing and enrollment in Academy-specific requirements.

Jeffrey S. Raikes School of Computer Science and Management

The purpose of the Jeffrey S. Raikes School of Computer Science and Management is to produce unique graduates who combine business knowledge and computing fundamentals for enterprise information and software systems. Graduates will be professionals who understand the multiple levels of new information systems and who become the technology sector’s innovators, product developers, entrepreneurs, chief information officers, and CEOs. Students interested in learning more about the Jeffrey S. Raikes School of Computer Science and Management program and curriculum requirements (which may differ from those listed here) are encouraged to call 402-472-6000 or visit the Jeffrey S. Raikes program website.​ Students may also reference the Jeffrey S. Raikes School of Computer Science and Management catalog section under Academic Programs and Policies.

11 Types of Marketing Specializations: The Practical Guide

illustration of one marketing professional showing another various marketing icons representing different types of marketing

While that has some truth to it, it drastically understates the complexity of the field. With so many avenues and approaches to “get the word out” these days, marketing has grown into an immense industry with loads of different niche areas. Nowadays, with digital marketing tactics becoming widespread, there are many types of marketing specializations to accommodate this dynamic profession.

But just because the field is complex, doesn’t mean you need to be stuck swimming in executive suite jargon or acronyms trying to make sense of it. We created this handy guide to help you cut through all of the terminology and help you gain a true understanding of these different types of marketing specializations.

11 Types of marketing specializations explained

Marketing is a complex field with a lot to master—the following types of marketing specializations cover everything from research to strategy to tactical execution. Keep reading to find an everyday explanation of eleven common specialties in the world of marketing.

1. Market research

What is market research? How do you know if a product, service or message will stand out to a particular audience? You do your research. Market researchers employ several tactics for picking the brains of the public and gathering information.

But that’s only one half of the equation. Another key component of market research is actually interpreting the data. The best market researchers are able to tailor their questions to encourage more meaningful answers. For example, asking, “What do you like about this product?” could yield a much different answer than, “As a parent, what do you like about this product?”

What does market research look like? Some of the most commonly used methods for gathering information include surveys, focus groups, qualitative interviews and even social media monitoring.

2. Content marketing

What is content marketing? Have you ever read a recipe on the side of a box of cereal? Did you notice how the ingredients always seem to include brand name products conveniently produced by the same company? That’s actually an example of early content marketing.

Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Think of it as advertising by offering something that is actually useful to the consumer. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining. When done successfully, consumers won’t even realize they are being marketed to—or they’ll at least tolerate it more than a pop-up ad or commercial.

What does content marketing look like? Content marketing can take the form of pretty much anything useful or entertaining. Common examples include recipes, blog articles, tutorial videos or travel guides.

3. Search engine marketing (SEM)

What is search engine marketing? Some in the industry use SEM as a broad term encompassing both search engine optimization (SEO) efforts and paid search advertising activities. For the purpose of this article, we’re referring to the narrower definition that strictly refers to the paid search marketing side. This type of marketing is all about serving advertisements to people using search engines like Google® or Bing®. Search engine marketers bid to buy ad space on popular keyword terms related to the businesses they represent—for example, an appliance wholesaler buying ad space for the phrase “microwaves for sale.”

It may sound simple, but there is a lot of work that goes into optimizing a paid search campaign. Search engine marketers need to be analytical, strategic and willing to experiment and tinker with their campaign strategies to excel in this role.

What does search engine marketing look like? Time for an experiment—next time you fire up Google, try searching for “running shoes” (or nearly any item you’d purchase in a store, for that matter). Take a close look at the top handful of results. Notice anything? They’re likely all paid advertisements. That is the work of a search engine marketer.

4. Video marketing

What is video marketing? Video marketing could be considered a subset of content marketing—but in all the forms that utilize film. Internet users consume a huge quantity of video content every day, and video marketers work to carve out a slice of that pie.

Many aspects of video marketing are similar to content marketing—defining goals, choosing platforms and target audiences and building a strategy. But video involves its own specific area of awareness and skills necessitating marketers who understand the strategy inside and out.

What does video marketing look like? Live videos around an event or a product release, behind-the-scenes video to build brand appreciation, educational videos—the list is long and spiraling. Impact Plus features several types of video marketing strategies—and the brands who are rocking each space for inspiring examples.

5. Direct marketing

What is direct marketing? Simply put, direct marketing involves sending promotional marketing materials directly to consumers. As a consumer, you may not always appreciate these advertisements, but for years, direct marketing has been an effective way for businesses to increase the sales and general awareness of a business.

As you might imagine, it takes a lot of creativity to stand out from the clutter of other direct marketing materials sent to consumers on a regular basis. Creativity, however, will only take you so far. The solution for many direct marketers is to embrace personalization of marketing materials. This push for greater personalization leads to a blurring of the line between direct marketing and database marketing as businesses pursue multi-channel marketing strategies.

Sources:

https://catalog.uta.edu/business/marketing/
https://catalog.unl.edu/undergraduate/business/marketing/
https://www.rasmussen.edu/degrees/business/blog/types-of-marketing-specializations/
Business marketing

As I mentioned, networking and exhibiting worked well. At a networking event where you would have approximately 50 people in a room; we were always able to pick up at least 20 business cards and ultimately at least one or two clients.

The essential guide to small business marketing

In a massively competitive business landscape, small business marketing can be a real struggle for company owners, particularly in the early stages. Faced with the task of getting the word out on a limited budget, it can be hard to know what the best-value techniques are to grow your database, increase your exposure and kickstart your revenues. So much of marketing can be trial and error.

A leaflet distribution exercise or promoted post on Facebook may not get quite the results you were looking for, but it could be that a subsequent exhibition stand or strategic partnership works wonders for your small business marketing. In our guide, we speak to five business owners that employed a range of techniques to great effect, drill down into why each method worked for them, and seek their advice for other small business owners hoping to boost their exposure.

Together with advice from seasoned marketing professionals, there is a wealth of information included to educate company owners about how their marketing plan should look this year. We hope you find the guide useful and good luck in your marketing efforts this year.

Business marketing

Академический директор и тренер программ NIMA в Украине, маркетолог, специалист по управлению продажами, организационному развитию и проектному менеджменту, бизнес-тренер, консультант. Профессор Conservatoire National des Arts et Métiers (CNAM, France), тренер компании Highware (Paris, France), партнер Oxford Academics UK. канд. физ.- мат. наук, консультант по маркетингу и стратегическому развитию Netton CG

Известный профессионал в области маркетинга и коммуникаций. Входит в рейтинг ТОП-10 специалистов по маркетингу журнала «Компаньон». В прошлом – член правления и директор по маркетингу METRO Cash & Carry Украина. В 2005 году получил премию International SABRE Award – европейскую награду в PR. Работал с Rothmans International, L’Oreal Cosmetics, Canal +. Тренер NIMA в Украине

Бизнес-тренер, сертифицированный тренер Hogeschool Rotterdam "onderwijsbevoegdheid voor docenten in de BVE", MBO и HBO в Europort Business School. Директор и акционер ETCN BV, в Центральной и Восточной Европе и Центральной Азии. Ответственный за стратегию компании и вывод новых программ на рынок Украины, Азербайджана, России, Беларуси, Армении, Грузии, Казахстана и Азербайджана. Тренер NIMA в Украине

Академический директор программ NIMA в Украине, Маркетолог, специалист по маркетинговому планированию, управлению продажами, организационному развитию и проектному менеджменту, бизнес-тренер, консультант. Приглашенный профессор магистерской программы Conservatoire National des Arts et Métiers (CNAM, France), тренер компании Highware (Paris, France), партнер Oxford Academics UK. канд. физ.- мат. наук, консультант по маркетингу и стратегическому развитию Netton CG. Тренер модулей программ NIMA

Известный профессионал в области маркетинга и коммуникаций. Входит в рейтинг ТОП-10 специалистов по маркетингу журнала «Компаньон». В прошлом – член правления и директор по маркетингу METRO Cash & Carry Украина. В 2005 году получил премию International SABRE Award, это европейская награда в Public Relations. В 2003 году – награда в области E-mail публикации ("E-mail Publishing Award"). Работал с Rothmans International, L’Oreal Cosmetics, Canal +. Тренер NIMA в Украине

ETCN BV

Бизнес-тренер, сертифицированный тренер Hogeschool Rotterdam "onderwijsbevoegdheid voor docenten in de BVE", MBO и HBO в Europort Business School. Директор и акционер ETCN BV, в Центральной и Восточной Европе и Центральной Азии. Ответственный за стратегию компании и вывод новых программ на рынок Украины, Азербайджана, России, Беларуси, Армении, Грузии, Казахстана и Азербайджана. Тренер NIMA в Украине

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Social media marketing tips

Create diverse content

Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. This includes:

social media marketing tips - diverse content examples

Stay consistent

Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.

Don’t just post—participate

In other words, don’t just log in once a month to schedule out all your posts. Social media channels are communities. You need to pay attention to who’s engaging with your content and engage back—respond to comments, like, share and comment on their posts, run live streams, post polls and real-time questions to spark discussions, and repost others’ content.

social media marketing tips - examples of engaged accounts

Use content creation tools

Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in a person’s feed, you need to accompany your posts with attractive visuals—photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.

Repurpose, repost, recycle

social media marketing strategy - tip: upload slide decks to linkedin posts

Curate your own feed

We’re always looking for ways to show up in others’ feeds, but we forget that there is value to be derived from our own. Follow your competitors so you can keep tabs on them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have great content strategies for inspiration and outside the box ideas.

Measure success with analytics

You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.

Advertise

Among the many reasons to advertise on social media is that it is a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

social media marketing - facebook ad example

Social media marketing services

As free and easy as each platform may be, a solid social media marketing strategy requires multiple platforms and often a mix of organic and paid methods. This can be resource-heavy, and while it’s a good problem to have, the more you grow your audience using social media, the harder it will be to keep up. Social media marketing services come in all kinds of shapes and sizes to help businesses get the most out of social media. For example:

  • Social media management software: Social media management platforms like HootSuite and Sprout Social use proprietary technology to help more experienced social media marketers streamline their processes and get advanced analytics.
  • Social media marketing agencies: Some agencies specialize in social media marketing only, like Akvertise or even just paid social advertising only.
  • Digital marketing agencies: Just as one platform doesn’t do it for social media marketing, one channel doesn’t do it for overall marketing. Digital marketing agencies can help you to incorporate social media marketing into your broader strategy that includes email, website, SEO, and more.
  • Hybrid services: Some offer a mix of the above. For example, LOCALiQ’s social advertising offerings use proprietary technology to manage your strategy and allow you to focus on social alone or as part of a broader plan.

Authorship:

https://smallbusiness.co.uk/the-essential-guide-to-small-business-marketing-2542147/
https://imbacademy.com.ua/
https://www.wordstream.com/social-media-marketing

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